Alcohol, Water and Memory

People who think they are drinking alcohol don't perform as well as others on memory tests, although their drink is only tonic water with absolutely no alcohol.

In memory tests involving eyewitness accounts, people who falsely thought they were drinking alcohol were more swayed by misleading information presented after the event than were those who were told their drinks contained no alcohol.

This finding is not surprising. Numerous studies have made it clear that people who falsely believe they are drinking alcohol tend to exhibit a wide range of behavioral changes, including increases in aggression, hightened sexual arousal, and greater confidence.

That's something to remember.


References and Readings

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