“Drunk Driving, Over the Limit. Under Arrest” New Drunken Driving Slogan

The National Highway Traffic Safety Administration (NHTSA) has a new slogan to discourage drunken driving: “Drunk Driving. Over the Limit. Under arrest.”

The slogan was adopted after receiving extensive input from interested groups and individuals. The old slogan, “Drink. Drive. Go to Jail” was criticized for deceptively implying that any and all consumption of alcohol before driving is illegal and would result in incarceration.

Attorney Mimi Coffey of Fort Worth posted a billboard saying “Drink, Drive -- go to jail. Another government lie.” She earlier posted a billboard asking rhetorically “Who said responsible social drinking is illegal?”

Ms. Coffey says the “Drink. Drive. Go to Jail” slogan was part of an effort to discourage alcohol consumption under any circumstances.

Officials of Mothers Against Drunk Driving (MADD) are objecting to the new slogan and calling for continued use of the old one.


  • MADD objects to national drunken driving slogan. Associated Press, September 11, 2006; Mosier, Jeff. Fighting MADD over the DWI “lie.” Dallas Morning News, April 22, 2004;
  • Douglas, Jim. FW attorney said she’s simply countering ‘government lie.’ WFAA-TV, Fort Worth, TX, April 22, 2004.

Filed Under: Drinking and Driving

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