NASCAR and Alcohol

NASCAR’s decision to continue its prohibition of sponsorships by distillers while permitting them by brewers and vintners is based on the common misconception that a drink of liquor contains more alcohol than does one of beer or wine. In reality, standard drinks of beer, wine, and distilled spirits each contain the same amount of alcohol --- about six-tents of one ounce.

They’re all the same to a breathalyzer, and they should be to NASCAR as well if it wants to base its policy on evidence, logic and common sense. As one columnist observes, “NASCAR’s liquor ban lacks sober thinking.”

Standard Drinks and Alcohol Equivalence

Learn what they are and why they'’re very important.



  • Caldwell, Dave. NASCAR is keeping liquor company out. New York Times, June 21, 2004, Late Edition- Final, Sec. D, p. 9, Col. 4; Associated Press. NASCAR rejects bid for liquor sponsor. Pittsburgh Post-Gazette, June 26, 2004; Fleischman, Bill. NASCAR flags liquor manufacturer: Roush not permitted to have Diageo as sponsor. Philadelphia Daily News, July 1, 2004; NASCAR sponsor rule elicits controversy. Charlotte Observer, July 3, 2004; Blount, Terry. Slippery slope of liquor: NASCAR policy on sponsors confusing. Boston Globe, July 4, 2004; Wolf, Jeff. NASCAR’s liquor ban lacks sober thinking. Las Vegas Review-Journal, June 25, 2004.

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