CSPI: Alcohol Ads Target Underaged

After an exhaustive study of alcohol advertising and marketing, the Federal Trade Commission (FTC) found absolutely no evidence that alcohol producers or advertisers target underage persons. The extensive study included analyses of internal company documents, surveys of product placement in stores across the country, data presented by the Center for Science in the Public Interest, and much other evidence from numerous sources.

Shortly thereafter, the Center for Science in the Public Interest’s George Hacker charged that “beer marketers are clearly targeting underage drinkers.” What part of no evidence doesn’t George Hacker understand?

Surely, lawyer Hacker realizes full well that he is misrepresenting the facts. Unfortunately, George Hacker has a long, documented history of misrepresenting the truth. Any assertions by either George Hacker or the Center for Science in the Public Interest should be viewed with skepticism.



  • Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, 2003; Kerr, J.C. Consumer group wants college sports to nix the beer ads. Associated Press, 11-12-03.

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