1. DeJong, W. Reflections on social norms marketing. Catalyst, 2001, 6(3), 8 & 11.
Readings (Listing does not imply endorsement)
Baer, J. S., et al. Biases in the perception of drinking norms among college students. Journal of Studies on Alcohol, 1991, 52, 580-586.
Haines, M. P. Using media to change student norms and prevent alcohol abuse: A tested model. Oregon Higher Education Alcohol and Drug Abuse Newsletter. 1993, 1(2),
Haines, M. P., and Spear, A. F. Changing the perceptions of the norm: A strategy to decrease binge drinking among college students. Journal of American College Health, 1996, 45, 134-140.
Haines, M. P. A Social Norms Approach to Preventing Binge Drinking at Colleges and Universities. Newton, Massachusetts: Higher Education Center for Alcohol and Other Drug Prevention, 1996.
Hansen, W. B., and Graham, J. W. Preventing alcohol, marijuana, and cigarette use among adolescents: Peer pressure resistance training versus establishing conservative soical norms. Preventive Medicine1991, 20, 414-430.
Hanson, D. J. Effectiveness of specific public policies on substance abuse prevention. Current Opinion in Psychiatry, 1996, 9, 235-238.
Murgoff, V., et al. Moderating binge drinking. Alcohol and Alcoholism, 1996, 31(6), 577.
Perkins, H. W. Scope of the Problem: Misperceptions of alcohol and drugs. Prevention through correcting misperceptions of alcohol and other drug norms: Notes on the state of the field. Catalyst, 1995, 1(3), 1-2.
Perkins, H. W., and Wechsler, H. Variations in perceived college drinking norms and its impact on alcohol abuse: A nationwide study. Journal of Drug Issues,1996, 26, 961-974.
Perkins, H. W. College Student Perceptions of Alcohol and Other Drug Norms among Peers: Exploring Causes. Consequences, and Implications for Prevention Programs. In: The Higher Education Centerfor Alcohol and Other Drug Prevention. The Higher Education Center for Alcohol and Other Drug Prevention. Newton, Massachusetts: The Higher Education Center for Alcohol and Other Drug Prevention, 1997, Pp. 177-206.
Perkins, H. W., and Craig, D. W. A Multifaceted Social Norms Approach to Reduce High-isk Drinking. Newton, Massachusetts: the Higher education Center for Alcohol and Other Drug Prevention, 2002.
Presley, C. A., et al. Alcohol and Drugs on American College Campuses: Use, Consequences, and Perceptions of the Campus Environment. Carbondale, Illinois: CORE Institute, 1993.
Wood, M. D., et al. Alcohol norms and expectations as predictors of alcohol use and problems in a college student sample. American Journal of Drug and Alcohol Abuse, 1992, 18, 461-476
Zimmerman, R. Social Marketing Strategies for Campus Prevention of Alcohol and Other Drug Problems. Newton, Massachusetts: The Higher Education Center for Alcohol and Other Drug Prevention, 1997.