Do “Alcopops” Reduce Heavy Drinking?

The Federal Trade Commission reports that the typical consumer of flavored malt beverages (FMBs), so-called “alcopops,” consumes the flavored beverages in place of beer instead of in addition to beer. In other words, the FMBs replace beer drinking.

Additionally, the typical consumer of the flavored beverages consumes no more than two or three per occasion. This is because their sweetness makes them more filling or satisfying.

Therefore, it is reasonable to hypothesize that if flavored malt beverages became more popular, heavy drinking would decrease.


  • Federal Trade Commission. Alcohol Marketing and Advertising: A Report to Congress. Washington, DC: Federal Trade Commission, September, 2003.

Filed Under: Alcohol Abuse