To help reduce impaired driving and improve highway traffic safety, the BACCHUS/GAMMA Peer Education Network has developed “That’s What Friends are For.” This comprehensive, year-round campaign provides promotional ideas, educational posters, and a programming manual to help reduce alcohol-related injuries and deaths.
Some campus groups choose to provide education on how to plan ahead to avoid being stuck without a safe ride. Some choose to implement a social norm marketing campaign demonstrating that the vast majority of students don’t drink and drive. Others set up designated driver or safe ride programs.
To learn more about the free program materials, visit www.bacchusgamma.org/friendsarefor.asp
Filed Under: Drinking and Driving