A Swedish court of appeals has found a quarter-century-old ban on alcohol ads to be illegal. The law had prohibited the advertising of alcohol on television, radio, billboards and in non-trade publications. The court upheld a lower court decision that also found the ban illegal. That court ruled that the ban was too far-reaching on the one hand and ineffective on the other.
The European Court of Justice earlier ruled that the advertising ban, which applied to all alcohol beverages except the very lowest proof beer, was unfair.