"Teen" Protest Against Aclohol Ads

A "teen" protest against alcohol advertising held in Washington at the Beer Institute was well-covered in news reports. However, virtually none of the reports revealed that the protest was actually organized by a group funded by an anti-alcohol donor, the Robert Wood Johnson Foundation.

The Robert Wood Johnson Foundation has long been developing an interlocking network of temperance groups, organizations, and individuals. In a recent period of about four years, it poured over one-quarter of a billion dollars
into promoting its temperance agenda.


  • Brody, D. Teens Rally in D.C. to Protest Underage Drinking. Focus on
  • the Famiy (6-30-03); Zwukkucg, T. Students Protest Beer Company Advertising.
  • Health-Reuters (6-27-03); National Youth Advocacy Assembly. Teens from Across
  • the Country Rally in Washington DC to call on the Beer Institute to Honor its
  • Marketing Code and Stop Targeting Teens. Press release (6-27-03); numerous
  • other news reports.