A theatre complex in Cincinnati, Ohio has received a state permit to sell beer, wine and mixed drinks in a lounge to be guilt adjacent to its lobby. At the upscale Cinema de Luxes, customers will be able to reserve specific seats in the Director’s Hall auditorium. They will be greeted by the theatre manager and watch movies in reclining leather rockers.
Another theatre in the area already offers theater goers sandwiches, pizzas, salads, beer, wine and cocktails served at tables, from which they can watch the movie.
There is very good evidence that incorporating the consumption of alcoholic beverages with food and movie going helps normalize the activity and reduces alcohol abuse.