The largest alcohol advertisers fall near the bottom of the list
of top 50 national advertisers in the U.S. The biggest advertiser
of alcoholic beverages falls 7th from the bottom and the second
biggest is third from the bottom of the list.
AdAge Special Report on leading national
advertisers. AdAge, June 28, 2004, p. S-2. The advertisers are ranked
by total U.S. advertising spending in 2003.