Alcoholic Beverage Nutritional Information is Prohibited on Labels

Consumers have a right to know the contents of what they eat and drink. Millions of people rely on nutrition labels to help them make important health and diet choices. Independent research has found that “the information provided on the labels of packaged food and drinks help 76% of people surveyed in a national poll make comparisons that influence their decisions on what to purchase or consume.”

But how much fat is in your favorite beer, how much protein is in your glass of merlot, or how many carbs are in your gin? It’s hard to find out because the government agency that regulates alcohol beverage producers, the Alcohol and Tobacco Tax and Trade Bureau (TTB), prohibits beer, wine and spirits companies from providing any of that information on labels.

To provide this consumer information, the makers of Crown Royal whisky have placed it on their web site where visitors can obtain information about such things as calories, fat, carbohydrates, protein and alcohol per serving of that brand.

It would be much easier for consumers if the government would simply let producers provide nutritional and other information on the labels of all alcoholic beverages. There’s no justification for such Prohibition-era censorship.


  • Crown Royal delivers important serving facts to consumers: Consumers get information on carbs, calories, fat, alcohol per serving. Press release, Diageo, June 30, 2005.