The Distilled Spirits Council (DISCUS) today issued its fifth Semi-Annual Report which details the complaints it has received about 16 alcohol advertisements, the actions taken by the industry's internal review board and the response by each advertiser.
Of the 16 advertisements, nine were found in violation by the Code Review Board. Of those nine, only one company found in violation failed to take corrective action. There was 100% compliance by DISCUS members with Code Review Board decisions and overwhelming compliance by non-members. DISCUS members produce over 80% of the distilled spirits sold in the U.S.
The Report also consists of a section on recent DISCUS Code Review Board activities. Included was the organization of a media buying summit to enhance industry-wide compliance with the 70% or higher age 21+ placement provision. The summit brought together major media research firms such as Arbitron, Nielsen, Mediamark Research Inc. (MRI) and comScore; and spirits industry leaders.Read the Code of Responsible Practices for Beverage Alcohol Advertising and Marketing.
Filed Under: Alcohol Advertising