College students who receive a card for their 21st birthday alerting them of the dangers of alcohol poisoning may be less likely to have a high-risk birthday celebration. A survey of 1,731 Michigan State University students found that those who had received the card were 6% less likely to get drunk on their birthday.
The card reads "You're turning 21.....CELEBRATE!" Inside, the card says "We want you to turn 22.....celebrate responsibly!" The back of the card describes the tragic death of a student who died on his 21st birthday from an overdose of alcohol. Each card comes with a wallet-size card with helpful information about alcohol poisoning.
A non-profit group, BRAD (Be Responsible About Drinking) has sent the cards to 90,000 students at 65 colleges in 24 states.