The Antidote to Alcohol Abuse

by Stanton Peele and Archie Brodsky

Positive socialization of the young

We can best prepare young people to live in a world (and a nation) where most people do drink by teaching them the difference between responsible and irresponsible drinking. The most reliable mechanism for doing this is the positive parental model. Indeed, the single most crucial source of constructive alcohol education is the family that puts drinking in perspective, using it to enhance social gatherings in which people of all ages and both genders participate. (Picture the difference between drinking with your family and drinking with "the boys.") Alcohol does not drive the parents' behavior: it doesn't keep them from being productive, and it doesn't make them aggressive and violent. By this example, children learn that alcohol need not disrupt their lives or serve as an excuse for violating normal social standards.

Ideally, this positive modeling at home would be reinforced by sensible-drinking messages in school. Unfortunately, in today's neotemperance times, alcohol education in school is dominated by a prohibitionist hysteria that cannot acknowledge positive drinking habits. As with illicit drugs, all alcohol use is classified as misuse. A child who comes from a family in which alcohol is drunk in a convivial and sensible manner is thus bombarded by exclusively negative information about alcohol. Although children may parrot this message in school, such an unrealistic alcohol education is drowned out in high-school and college peer groups, where destructive binge-drinking has become common. 1

To illustrate this process with one ludicrous example, a high-school newsletter for entering freshmen told its youthful readers that a person who begins to drink at age 13 has an 80 percent chance of becoming an alcoholic! It added that the average age at which children begin to drink is 12. 2 Does that mean that nearly half of today's children will grow up to be alcoholic? Is it any wonder that high-school and college students cynically dismiss these warnings? It seems as though schools want to tell children as many negative things as possible about alcohol, whether or not they stand any chance of being believed.

Recent research has found that antidrug programs like DARE are not effective. 3 Dennis Gorman, the Director of Prevention Research at the Rutgers Center of Alcohol Studies, believes this is due to the failure of such programs to address the community milieu where alcohol and drug use occurs. 4 It is especially self-defeating to have the school program and family and community values in conflict. Think of the confusion when a child returns from school to a moderate-drinking home to call a parent who is drinking a glass of wine a "drug abuser." Often the child is relaying messages from AA members who lecture school children about the dangers of alcohol. In this case, the blind (uncontrolled drinkers) are leading the sighted (moderate drinkers). This is wrong, scientifically and morally, and counterproductive for individuals, families, and society.

Can We Turn a Temperance Culture Into a Culture of Moderation?

In the uneasy mix of ethnic drinking cultures that we call the United States of America, we see the bifurcation characteristic of a temperance culture, with a large number of abstainers (30%) and small but still troubling minorities of alcohol-dependent drinkers (5%) and nondependent problem drinkers (15%) among the adult population. 5 Even so, we have a large culture of moderation, with the largest category (50%) of adult Americans being social, nonproblem drinkers. Most Americans who drink do so in a responsible manner. The typical wine drinker generally consumes 2 or fewer glasses on any given occasion, usually at mealtimes and in the company of family or friends.

And yet, still driven by the demons of the Temperance movement, we are doing our best to destroy that positive culture by ignoring or denying its existence. Writing in American Psychologist 6, Stanton Peele noted with concern that "the attitudes that characterize both ethnic groups and individuals with the greatest drinking problems are being propagated as a national outlook." He went on to explain that "a range of cultural forces in our society has endangered the attitudes that underlie the norm and the practice of moderate drinking. The widespread propagation of the image of the irresistible dangers of alcohol has contributed to this undermining."

Selden Bacon, a founder and long-time director of what became the Rutgers Center of Alcohol Studies, has graphically described the perverse negativism of alcohol "education" in the U.S. 7:

Current organized knowledge about alcohol use can be likened to...knowledge about automobiles and their use if the latter were limited to facts and theories about accidents and crashes.... [What is missing are] the positive functions and positive attitudes about alcohol uses in our as well as in other societies.... If educating youth about drinking starts from the assumed basis that such drinking is bad [and]...full of risk for life and property, at best considered as an escape, clearly useless per se, and/or frequently the precursor of disease, and the subject matter is taught by nondrinkers and antidrinkers, this is a particular indoctrination. Further, if 75-80% of the surrounding peers and elders are or are going to become drinkers, there [is] inconsistency between the message and the reality.

What is the result of this negative indoctrination? During the past few decades per capita alcohol consumption in the U.S. has declined, yet the number of problem drinkers (according to clinical and self-identification) continues to rise, especially in younger age groups. 8, 9 This frustrating trend contradicts the notion that reducing the overall consumption of alcohol -- by restricting availability or raising prices -- will result in fewer alcohol problems, even though this panacea is widely promoted in the public-health field 10. Doing something meaningful about alcohol abuse requires a more profound intervention than "sin taxes" and restricted hours of operation; it requires cultural and attitudinal changes.

We can do better than we are; after all, we once did do better. In eighteenth-century America, when drinking took place more in a communal context than it does now, per capita consumption was 2-3 times current levels, but drinking problems were rare and loss of control was absent from contemporary descriptions of drunkenness. 11, 12 Let's see if we can recover the poise, balance, and good sense our founding fathers and mothers showed in dealing with alcohol.

It is long past time to tell the American people the truth about alcohol, instead of a destructive fantasy that too often becomes a self-fulfilling prophecy.

Stanton Peele is both a licensed psychologist and a practicing attorney who has received numerous prestigious awards for his pioneering and ground-breaking work in alcohol studies.

Archie Brodsky is a faculty member in the Program in Psychiatry and the Law at Harvard University Medical School.

*Adapted with permission from Stanton Peele and Archie Brodsky The Antidote to Alcohol Abuse: Sensible Drinking Messages. In Wine in Context: Nutrition, Physiology, Policy. Davis, California: American Society for Enology and Viticulture, 1996, pp. 6-70. To read entire chapter, visit


  • 1. National Social Norms Resource Center. Norms of Moderation and Safety: College Students and Alcohol (
  • 2. Wechsler, H., et al. College alcohol use: A full or empty glass? Journal of American College Health, 1999, 47, 247-252.
  • 3. Foss, R. D., et al. BAC's of University Students Returning Home at Night. Proceedings of the 15th International Conference on Alcohol, Drugs, and Traffic Safety. Barlange, Sweden. Swedish National Road Administration, 2000. Accessable at
  • 4. National Social Norms Resource Center. Norms of Moderation and Safety: College Students and Alcohol (
  • 5. Institute of Medicine. Broadening the Base of Treatment for Alcohol Problems. Washington, DC: National Academy Press, 1990
  • 6. Holder, H.D. Prevention of alcohol-related accidents in the community. Addictions, 1993, 88, 1003-1012.
  • 7. Bacon, S.D. Alcohol issues and science. Journal of Drug Issues, 1984, 14, 22-24.
  • 8. Helzer, J.E., et al. Alcohol Abuse and Dependence. In: Robins, L.N., and Regier, D.A. (eds.) Psychiatric Disorders in America. NY: Free Press, 1991, 81-115.
  • 9. Room, R., and Greenfield, T. Alcoholics Anonymous, other 12-step movements and psychotherapy in the U.S. population, 1990. Addictions, 1993, 88, 555-562.
  • 10. Peele, S. The conflict between public health goals and the temperance mentality. American Journal of Public Health, 1993, 83, 805-810.
  • 11. Lender, M.E., and Martin, J.K. Drinking in America: A Socio-Historical Explanation. NY: Free Press (rev. ed.) 1987.
  • 12. Levine, H.G. The discovery of addiction: Changing conceptions of habitual drunkenness in America. Journal of Studies on Alcohol, 1978, 39, 143-174.

Readings (Listing does not imply endorsement)

  • National Social Norms Resource Center ( This site provides many additional statistics and other useful information on college and university student drinking and drinking problems.