Alcohol Producers:
Targeting Teens

The Center for Science in the Public Interest (CSPI) filed a complaint with the Federal Trade Commission (FTC) alleging that alcohol producers were targeting their products to persons under the age of 21.

After carefully conducting a year-long investigation that examined all the evidence, including research by the Bureau of Alcohol, Tobacco and Firearms into internal company documents, product placement in stores, and extensive other evidence, the FTC ruled that CSPI's complaint was without merit. It found no evidence "that the products and their advertising are targeted to consumers under 21."

A CSPI official said that the group was "angry."

Shortly thereafter, the anti-alcohol organization held another a press conference repeating the charge that underage persons are being "targeted." Its press release, "Kids in the Crosshairs of Big Booze," makes the same proven-false allegation. This, after the federal Commission reported that there is no evidence to support CSPI's charge.

What part of no doesn't CSPI understand?

The Center for Science in the Pubic Interest clearly isn't interested in science, facts, evidence, proof or truth; it's only interested in propaganda. Perhaps it should be called the Center for Science in the Interest of Publicity.

References

  • Center for Science in the Public Interest. Kids in the Crosshairs of Big Booze. Center for Science in the Public Interest press release, July 16, 2002.
  • Jacobson, M., Hacker, G., and Atkins, R. The Booze Merchants: The Inebriating of America.Washington, DC: Center for Science in the Public Interest Books, 1983. Chapter eight is titled "Targeting the Young." At least as early as 1983, the Center for Science in the Public Interest was using the "targeting the young" charge.
  • Letter from J. Howard Beales (Director, Bureau of Consumer Protection, U.S. Federal Trade Commission) to George Hacker (Director, Alcohol Policies Project, Center for Science in the Public Interest) dated June 3, 2002.
  • Mellio, W. FTC: Ads for Alcopops" Not Aimed at Teens. Adweek, June 6, 2002.