Center on Alcohol Marketing and Youth

The stated mission of the Center on Alcohol Marketing and Youth (CAMY) is to monitor "the marketing practices of the alcohol industry to focus attention and action on industry practices that jeopardize the health and safety of America's youth." It seeks to create "public outrage" against alcohol advertising to achieve its objective.

CAMY begins with an assumption which it then sets out to prove. In doing so it is clearly an activist group rather than an objective scientific organization seeking to learn the truth. Judging from CAMY's statements and activities, it's doubtful if the Center would ever to find any alcohol advertising or any alcohol marketing practice to be acceptable.

The Wall Street Journal has described the activist group as engaging in a crusade against alcohol advertising. CAMY distributes its reports without peer review, contrary to the way real science operates. This enables the advocacy group to pass off reports full of erroneous and misleading statistics to the public.

In describing one of the deceptive reports, the Senior Editor of Reason magazine observed that "CAMY's calculations dissolve into banality upon close inspection" and its report "will outrage anyone who values intellectual honesty." Indeed, the Statistical Assessment Service (STATS) at George Mason University was so impressed with the contorted spin that CAMY gave in one of its press releases that it awarded it the prize for "Worst Press Release of the Year."

Astonishingly, the head of the organization publicly dismissed the medically proven and recognized health benefits of moderate drinking. He asserts that "Healthy drinking is a myth" perpetrated by the alcohol industry. The activist insisted, contrary to all evidence, that moderate drinking causes "at least two to one harms over benefits." Apparently, he is incredibly naive or is attempting to mislead the public and policy-makers.

It's shocking that the federal government is wasting millions of dollars in taxpayers' money supporting such an organization.

Readings on CAMY:

  • American National Advertisers. ANA Opposes Efforts to "Childproof" Alcohol Beverage Advertising Intended for Adults. Press release, October 22, 2002. (Opposes Center on Alcohol Marketing and Youth's efforts to "childproof" alcohol ads in spite of U.S. Supreme Court decisions on matter.)
  • Butterworth, T. and Goldin, R. Targeting Youth? Alcohol Advertising in Magazines. STATS web site, August 1, 2006. (Reports misleading report by the Center on Alcohol Marketing and Youth.)
  • Butterworth, T. Worst Press Release of 2006: Georgetown University booze researchers [Center on Alcohol Marketing and Youth] try their best to spin new data. Statistical Assessment Service (STATS) web site. December 26, 2006.
  • Center on Alcohol Marketing and Youth. Youth Exposure to Alcohol Advertising in National Magazines, 2001-2008. Washington, DC: Center on Alcohol Marketing and Youth, 2010.
  • Center on Alcohol Marketing and Youth. Youth Exposure to Alcohol Advertising on Television, 2001 to 2007. Washington, DC: Center on Alcohol Marketing and Youth, 2008.
  • Center on Alcohol Marketing and Youth. CAMY Monitoring Report: Youth Exposure to Alcohol Advertising on Television and in National Magazines, 2001 to 2006. Washington, DC: Center on Alcohol Marketing and Youth, 2007.
  • Center on Alcohol Marketing and Youth. CAMY Monitoring Report: Youth Exposure to Alcohol Advertising on Radio, 2006. Washington, DC: Center on Alcohol Marketing and Youth, 2007.
  • Center on Alcohol Marketing and Youth. It Can Be Done: Reductions in Youth Exposure to Alcohol Advertising in Magazines, 2001-2005. Washington, DC: Center on Alcohol Marketing and Youth, 2007.
  • Center on Alcohol Marketing and Youth. Drowned Out: Alcohol Industry "Responsibility" Advertising on Television, 2001-2005. Washington, DC: Center on Alcohol Marketing and Youth, 2007.
  • Center on Alcohol Marketing and Youth. Still Growing After All These Years: Youth Exposure to Alcohol Advertising on Television, 2001- 2005. Washington, DC: Center on Alcohol Marketing and Youth, 2006.
  • Center on Alcohol Marketing and Youth. Youth Exposure to Alcohol Advertising on Radio - United States, June-August 2004. Washington, DC: Center on Alcohol Marketing and Youth, 2006.
  • Center on Alcohol Marketing and Youth. Exposure of African-American Youth to Alcohol Advertising, 2003 to 2004. Washington, DC: Center on Alcohol Marketing and Youth, 2006.
  • Center on Alcohol Marketing and Youth. Youth Exposure to Alcohol Advertising in Magazines, 2001 to 2004: Good News, Bad News. Washington, DC: Center on Alcohol Marketing and Youth, 2006.
  • Center on Alcohol Marketing and Youth. Underage Drinking in the United States: A Status Report, 2005. Washington, DC: Center on Alcohol Marketing and Youth, 2006.
  • Center on Alcohol Marketing and Youth. Alcohol Advertising on Television, 2001-2004: The Move to Cable. Washington, DC: Center on Alcohol Marketing and Youth, 2005.
  • Center on Alcohol Marketing and Youth. Exposure of Hispanic Youth to Alcohol Advertising, 2003-2004. Washington, DC: Center on Alcohol Marketing and Youth, 2005.
  • Center on Alcohol Marketing and Youth. Alcohol Industry "Responsibility" Advertising on Television, 2001 to 2003. Washington, DC: Center on Alcohol Marketing and Youth, 2005.
  • Center on Alcohol Marketing and Youth. Youth Overexposed: Alcohol Advertising in Magazines, 2001 to 2003. Washington, DC: Center on Alcohol Marketing and Youth,2005.
  • Center on Alcohol Marketing and Youth. Underage Drinking in the United States: A Status Report, 2004. Washington, DC: Center on Alcohol Marketing and Youth, 2005.
  • Center on Alcohol Marketing and Youth. Alcohol Advertising on Television, 2001 to 2003: More of the Same. Washington, DC: Center on Alcohol Marketing and Youth, 2004.
  • Center on Alcohol Marketing and Youth. Fewer Drops in the Bucket: Alcohol Industry "Responsibility" Advertising Declined on Television in 2002. Washington, DC: Center on Alcohol Marketing and Youth, 2004.
  • Center on Alcohol Marketing and Youth. Youth Exposure to Alcohol Ads on Television, 2002: From 2001 to 2002, Alcohol's Adland Grew Vaster. Washington, DC: Center on Alcohol Marketing and Youth, 2004.
  • Center on Alcohol Marketing and Youth. Clicking with Kids: Alcohol Marketing and Youth on the Internet. Washington, DC: Center on Alcohol Marketing and Youth, 2004.
  • Center on Alcohol Marketing and Youth. Youth Exposure to Radio Advertising for Alcohol: United States, Summer 2003. Washington, DC: Center on Alcohol Marketing and Youth, 2004.
  • Center on Alcohol Marketing and Youth. Results of a National Survey of Parents. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center on Alcohol Marketing and Youth. Exposure of African-American Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center on Alcohol Marketing and Youth. Exposure of Hispanic Youth to Alcohol Advertising. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center on Alcohol Marketing and Youth. State Alcohol Advertising Laws: Current Status and Model Policies. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center on Alcohol Marketing and Youth. Radio Daze: Alcohol Ads Tune in Underage Youth. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center on Alcohol Marketing and Youth. Drops in the Bucket: Alcohol Industry "Responsibility" Advertising on Television in 2001. Washington, DC: Center on Alcohol Marketing and Youth, 2003.
  • Center on Alcohol Marketing and Youth. Television: Alcohol's Vast Adland. Washington, DC: Center on Alcohol Marketing and Youth, 2002.
  • Center on Alcohol Marketing and Youth. Overexposed: Youth a Target of Alcohol Advertising in Magazines. Washington, DC: Center on Alcohol Marketing and Youth, 2002.
  • Spain, W. CBS MarketWatch blasts CAMY study (Center on Alcohol Marketing and Youth). Modern Brewery Age, December 30, 2002.
  • Sullum, J. The booze tube: Must teenagers be shielded from beer commercials? Reason Magazine. December 20, 2002. (The Center on Alcohol Marketing and Youth tries to prevent any alcohol advertising that can be seen by anyone under the age of 21.)
  • Walsh, John. Free speech rights trump goals of anti-alcohol activists. Legal Backgrounder, 2003, 18(5), 1-3. (The Center on alcohol Marketing and Youth's agenda is often in conflict with the Constitutional right to free speech.)

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