What are the effects of alcohol advertising? Does alcohol advertising cause people to begin drinkng or to drink more? Could it cause alcohol abuse? These important questions need answers. And we need research evidence instead of opinions or gut feelings. So, alcohol advertising causes young people to begin drinking. It increases alcohol consumption. And that …
Category: Advertising
Alcohol Abuse: Who’s to Blame? Producers? Consumers?
Alcohol abuse: who’s to blame? The answer to the question of who’s to blame for alcohol abuse is important. That’s because it suggests how to reduce such abuse. Wayne Wheeler Prohibition leader Wayne Wheeler had an uncle who repeatedly got himself drunk at local saloons. Wheeler tellingly observed “I could never understand why the saloons …
Hypnosis for Alcoholism Treatment: Effectiveness of Hypnotherapy
Hypnosis has existed since ancient times. And also in many ancient countries. They included Sumeria, Persia, China, India, Egypt, Greece, and the Roman empire. The Egyptians and Greeks also used hypnotherapy. However, there is no evidence that they used hypnosis for alcoholism. I. Hypnosis for Alcoholism In using hypnosis for alcoholism treatment, the hypnotist leads …
Alcohol Ads up 400% but Drinking Stays Same: Surprised?
Alcohol ads are popularly believed to cause increased alcohol consumption. Why else, it is argued, would alcohol companies spend so much money on advertising? Good question. Companies don’t care about overall alcohol consumption. They only care about their own sales. Effective advertising can increase a company’s share of the market. Therefore, each company wants to …