Category: Advertising

Normalizing Alcohol (Should We Normalize Alcohol?)

Critics of alcohol advertising often argue that it’s normalizing alcohol drinking. So what’s wrong with normalizing drinking? There’s nothing at all wrong with normalizing alcohol unless a person’s goal is eliminating drinking in favor of forced abstinence. The hatchet-wielding Carrie Nation would have opposed normalizing alcohol. The Prohibition Party (yes, it still exists) would oppose it. The …

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Effects of Alcohol Advertising (Very Surprising Facts!)

alcohol ads and underage drinking

What are the effects of alcohol advertising? Does alcohol advertising cause people to begin drinkng or to drink more? Could it cause alcohol abuse? These important questions need answers. And we need research evidence instead of opinions or gut feelings. So, alcohol advertising causes young people to begin drinking. It increases alcohol consumption. And that …

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Hypnosis for Alcoholism Treatment: Effectiveness of Hypnotherapy

Hypnosis has existed since ancient times. And also in many ancient countries. They included Sumeria, Persia, China, India, Egypt, Greece, and the Roman empire. The Egyptians and Greeks also used hypnotherapy. However, there is no evidence that they used hypnosis for alcoholism. I. Hypnosis for Alcoholism In using hypnosis for alcoholism treatment, the hypnotist leads …

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Alcohol Ads up 400% but Drinking Stays Same: Surprised?

Alcohol ads are popularly believed to cause increased alcohol consumption. Why else, it is argued, would alcohol companies spend so much money on advertising? Good question. Companies don’t care about overall alcohol consumption. They only care about their own sales. Effective advertising can increase a company’s share of the market. Therefore, each company wants to …

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