Preventing Underage Alcohol Purchases (Effective Program)

There will never be enough police to prevent underage alcohol purchases. The problem can never be solved by hiring ever more police. But we must have other ways of preventing underage alcohol purchases.

Alaska has thought creatively. It uses an economic incentive to reduce underage alcohol purchases. State law permits an alcohol licensee to post a notice of the law. Then it can impose a civil penalty of $1,000 on anyone illegally attempting to buy alcohol. A small claims action can be taken against a minor who refuses to pay.

preventing underage alcohol purchases There is now a strong economic incentive to catch underage persons trying to make an illegal purchase. The employee who confiscates the false ID typically gets a third of the fine. The licensee keeps the remainder. One bar in Anchorage seizes an average of six IDs per week. The three or four doormen there divide the typical $2,000 per week bounty. Of course, they are all very highly motivated to enforce the ID law.1

This law enforcement occurs at no cost to the licensees or to other taxpayers. It is borne entirely by underage minors who chooses to violate the law. In so doing, they jeopardize the licenses of those from whom they attempt to buy alcohol.

Alaska, the last frontier, is at the cutting edge of creative thinking to solve this difficult law enforcement problem.

Preventing Underage Alcohol Purchases

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   Endnote

1. Personal talk with O.C. Madden, III. He is the Loss Prevention Manager at Brown Jug, Inc. It’s located in Anchorage. The Brown Jug developed this concept. And it promoted its adoption in Anchorage. It was highly successful. Because of that, it was then adopted by state of Alaska. To learn more, please contact him.